Clicks Don’t Pay the Bills, Customers Do: Making Google Ads Work Harder

KWMA
Sep 2
2 min read

Updated: Sep 15

Lots of businesses run Google Ads, but not many actually make them work. You might get clicks, sure, but clicks don’t keep the lights on. Customers do.

The problem? Too many campaigns are set up to chase traffic, not conversions.

Where Most Businesses Go Wrong

I’ve seen it time and time again, people launch campaigns with good intentions but then…

They pick broad keywords, so they pay for clicks from people who were never really looking for their service.
They write ads that sound nice but don’t match what the searcher actually typed in.
They don’t measure what happens after the click, so they have no idea if money is being wasted.

It’s like filling a shop with visitors who just wanted to browse, not buy.

The KWMA Approach

At KWMA, we think differently. Every campaign is designed with conversions in mind, not just clicks. That means:

We start with your goals and work backwards, building ads that actually lead to enquiries.
We track every step, so we know exactly which ads and keywords are making you money.
We optimise constantly, trimming what doesn’t work and doubling down on what does.

The end result? Ads that don’t just look busy, they actually bring in business.

Proof It Works

One of our clients in the professional services sector thought Google Ads “didn’t work for their industry.” After restructuring their campaign, their leads tripled in two months, and their cost per enquiry dropped to less than half of what they were paying before.

That’s the difference between throwing money at ads, and running ads with purpose.