The Real ROI of SEO: Why It Beats Social Media Over Time

Social media can be exciting. You post, people like it, you feel good. But then tomorrow, it’s gone. SEO works differently. It builds momentum that lasts.

The Compounding Effect of SEO

When you create an optimised page or blog, it can bring traffic for years. You are not renting attention like you do with ads or social posts, you are building an asset that keeps paying off.

Why SEO Beats Social Over Time

• Longevity: A Facebook post lasts hours, a Google ranking can last years.

• Buyer intent: People on Google are actively searching for solutions, while social users are just scrolling.

• Cost efficiency: Once a page ranks, the cost per lead keeps dropping.

  
  

The Numbers Don’t Lie

One of our clients invested in SEO alongside PPC. Within six months, organic search became their biggest source of leads, and unlike ads, the traffic didn’t vanish when the campaign paused.

The Smart Move

Social media has its place, but if you want long term ROI, SEO wins. It is predictable, scalable, and sustainable.

👉 At KWMA, we build SEO strategies that pay off not just today, but every month after.