Business Overview

TTC is a transport planning consultancy based in the UK that provides specialist advice, strategies, and solutions to organisations involved in transport, development, and infrastructure projects. Their services span areas such as travel plans, transport consultancy, sustainable travel initiatives, and road safety strategies. Positioned as a niche B2B consultancy, TTC operates in a competitive market where visibility and authority are essential to winning contracts. The business relies on demonstrating expertise, industry credibility, and a proven track record of results.

SEM in the Industry

In the professional consultancy sector, search engine marketing plays a crucial role in establishing authority and attracting high-value leads. SEO should focus on building visibility for service-specific keywords (e.g., “transport planning consultancy,” “travel plans consultancy UK,” “sustainable transport strategy”), supported by content that demonstrates expertise and provides valuable resources for decision-makers. Because the audience is niche and budgets are carefully controlled, PPC campaigns must be tightly focused with negative keywords and clear B2B messaging to avoid wasted spend. LinkedIn and referral traffic are also important, reinforcing credibility among professional audiences.

Tips for the Industry

• Target service-led keywords such as “transport planning consultancy” and “travel plans support UK.”

• Publish authoritative content (case studies, white papers, blogs) to build credibility and organic visibility.

• Optimise LinkedIn presence and use paid campaigns to reach decision-makers in development and infrastructure.

• Use tightly focused non-branded PPC campaigns with strong negative keyword lists to reduce wasted spend.

• Showcase expertise through thought leadership content, webinars, and downloadable resources.

• Ensure landing pages include trust signals (credentials, project experience, partnerships).

• Track enquiries by service area to understand which services drive the most ROI.

• Optimise conversion journeys with clear CTAs for consultation or proposal requests.