Case Studies.
About & Industry Tips.
Business Overview
TTC is a transport planning consultancy based in the UK that provides specialist advice, strategies, and solutions to organisations involved in transport, development, and infrastructure projects. Their services span areas such as travel plans, transport consultancy, sustainable travel initiatives, and road safety strategies. Positioned as a niche B2B consultancy, TTC operates in a competitive market where visibility and authority are essential to winning contracts. The business relies on demonstrating expertise, industry credibility, and a proven track record of results.
PPC in the Transport Planning Industry
PPC in consultancy must be precise to avoid wasted spend. Non-branded campaigns targeting high-value service terms are most effective, paired with negative keywords to filter irrelevant traffic. Ad copy should highlight expertise, industry credibility, and proven results. LinkedIn Ads can supplement Google Ads by reaching decision-makers directly with thought leadership content, reports, or event promotions. Tracking enquiries by service ensures spend is directed to the most profitable areas.
PPC Tips for the Industry
Run tightly focused non-branded search campaigns with strong negative keyword lists.
Use ad copy that emphasises expertise, results, and industry credibility.
Supplement with LinkedIn Ads targeting decision-makers directly.
Track leads by service type to optimise budget allocation.
Wins!
Paid Search delivered 4.3K sessions in last 12 months.
973 key events attributed to CPC traffic (GA4).
CTR consistently above industry average for B2B consultancy campaigns.
Strong ROI achieved with cost-efficient ad spend.
Take Aways...
Negative keyword strategy is essential for efficient PPC in B2B markets
Non-branded campaigns capture true high-intent searches
PPC + GA4 data tracking confirms ROI and guides budget allocation.
Targeted PPC campaigns drove demand for transport planning expertise
TTC
Industry: Transport Planning
Service: PPC
The Challenge...
Limited budget with need to target specific B2B audience
Risk of wasted clicks from irrelevant traffic.
Our Strategy...
Built non-branded campaigns around consultancy service terms
Applied extensive negative keyword filtering to protect budget
Focused ad messaging on consultancy expertise and benefits
Used GA4 + Ads data to track sessions, events, and optimise ad spend.