Business Overview

TTC is a transport planning consultancy based in the UK that provides specialist advice, strategies, and solutions to organisations involved in transport, development, and infrastructure projects. Their services span areas such as travel plans, transport consultancy, sustainable travel initiatives, and road safety strategies. Positioned as a niche B2B consultancy, TTC operates in a competitive market where visibility and authority are essential to winning contracts. The business relies on demonstrating expertise, industry credibility, and a proven track record of results.

SEO & UX in the Transportation Industry

For specialist consultancies like TTC, SEO and UX are closely linked to credibility. Service-specific keywords such as “transport planning consultancy UK” or “workplace travel plan support” build visibility, while long-form content and case studies reinforce authority. But rankings alone aren’t enough, decision-makers need a seamless on-site experience. Landing pages should load quickly, present expertise clearly, and highlight trust signals such as accreditations, client logos, and project experience. Easy navigation and clear CTAs (“Request a proposal,” “Book a consultation”) reduce friction and encourage enquiries, while downloadable resources like white papers or guides position TTC as a thought leader.

SEO & UX Tips for the Industry

• Target niche, service-led keywords to attract decision-makers.

• Use case studies and white papers to build authority.

• Showcase accreditations, client logos, and team expertise as trust signals.

• Provide fast-loading, professional landing pages with simple navigation.

• Optimise CTAs for lead generation (consultation or proposal requests).

• Ensure downloadable resources are easily accessible and trackable.