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Case Studies.

About & Industry Tips.

Business Overview


Education Week Jobs is a UK-based online job board specialising in careers within the education sector. It connects schools, colleges, academies, and training providers with teachers and support staff seeking new opportunities. The platform is positioned as a trusted recruitment hub within the education community, offering sector-specific opportunities rather than broad listings found on generic job boards. Education Week Jobs differentiates itself by combining recruitment services with strong links to respected publications like Schools Week and FE Week, giving it additional authority and reach in the sector.


SEO in the Education Recruitment Industry


In education recruitment, SEO must focus on role-specific and location-specific keywords such as “maths teacher jobs London” or “school safeguarding officer UK.” Structured data for job postings is critical to improve visibility in Google’s job search results. Consistent optimisation of metadata, internal linking across subject categories, and regular posting of fresh listings ensures strong organic performance. Long-form career advice content also builds authority and drives candidates through organic discovery.


SEO Tips for the Industry


  • Optimise job listings and categories with role-specific and location-based keywords.

  • Apply structured data for job postings to appear in Google Jobs.

  • Improve internal linking between job categories and content resources.

  • Regularly refresh job listings to maintain crawl activity and visibility.

Wins!

📈 Major uplift in organic traffic confirmed by GA and GSC.


📈 Higher engagement across job seekers.


📈 Consistent improvements across SEO KPIs.


📈 (Last 6 months vs Previous 6 months):

  • 'Safeguarding jobs': clicks +452%, position improved 20.1 → 13.6.

  • 'ESOL jobs': clicks +155%, position improved 7.7 → 5.7.

  • 'ESOL jobs London': clicks +92%, CTR improved 4.36% → 5.77%.

  • Job listing pages (subject/organisation/category) each grew clicks by 40–50%.

Take Aways...

  • Even small technical fixes can have huge impact in high-volume industries

  • Long-tail and local keyword targeting can deliver rapid visibility improvements.

Metadata made the grade: 40–50% more clicks on job listings

Education Week Jobs

Industry: Education Recruitment 

Service: SEO

The Challenge...

  • Poorly optimised job pages and missing metadata limited discoverability.

Education Week Jobs

Our Strategy...

  • Fixed job meta fields

  • Built SEO-friendly landing pages for top job searches

  • Generated blogs to support SEO visibility.

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