Business Overview

Education Week Jobs is a UK-based online job board specialising in careers within the education sector. It connects schools, colleges, academies, and training providers with teachers and support staff seeking new opportunities. The platform is positioned as a trusted recruitment hub within the education community, offering sector-specific opportunities rather than broad listings found on generic job boards. Education Week Jobs differentiates itself by combining recruitment services with strong links to respected publications like Schools Week and FE Week, giving it additional authority and reach in the sector.

SEM in the Industry

In the education recruitment space, search engine marketing is critical for attracting both candidates and employers. SEO should focus on role-specific and location-based keywords, ensuring that job listings, subject category pages, and landing pages are optimised for discoverability (e.g., “maths teacher jobs London” or “safeguarding officer jobs UK”). Technical SEO, metadata optimisation, and structured data for job postings are essential to maximise search visibility. PPC campaigns can be used to supplement organic performance, particularly during peak recruitment cycles, by targeting high-volume teaching and support role searches. Alongside SEO and PPC, user experience plays a vital role — candidates expect fast, intuitive navigation and an easy application process to keep engagement and conversion rates high.

Tips for the Industry

• Target role-specific and location-based keywords (e.g., “science teacher jobs Manchester”).

• Optimise every job listing and category page with strong metadata, CTAs, and structured data for search engines.

• Use PPC campaigns to boost visibility for urgent or high-demand roles during peak hiring seasons.

• Invest in content that builds authority and attracts organic traffic, such as blogs on career development or sector insights.

• Prioritise technical SEO improvements, including site speed, mobile optimisation, and schema markup for job postings.

• Improve UX with clear navigation, intuitive job filters, and a streamlined application process.

• Leverage sector authority by linking recruitment services with education news, insights, and trusted publications.

• Track conversion metrics by job type and region to refine targeting and maximise ROI.