Case Studies.
About & Industry Tips.
Business Overview
Eco Glitter Fun is a sustainable beauty brand offering biodegradable glitter and eco-friendly cosmetics as an alternative to traditional plastic-based glitter. Their products are targeted towards eco-conscious consumers, event goers, and festival communities who want sustainable choices without compromising on fun or creativity. Positioned as a niche ecommerce brand, Eco Glitter Fun competes with larger beauty companies by focusing on ethical values, sustainability, and community engagement.
SEO in the Eco Beauty / Eco-Friendly Cosmetics Industry
In sustainable ecommerce, SEO is product-led and intent-based. Customers typically search for niche terms like “biodegradable glitter UK,” “eco-friendly festival makeup,” or “plastic-free cosmetics.” Each product category requires keyword-targeted pages with strong eco-positioning and user-generated reviews for credibility.
Evergreen blogs on sustainability and seasonal festival trends ensure ongoing traffic, while schema markup (product, review, FAQ) helps secure rich snippets and standout search results.
SEO Tips for the Industry
Optimise product and category pages for “eco,” “biodegradable,” and “festival” keywords.
Use schema (product, reviews, FAQ) to stand out in SERPs.
Build evergreen blogs around sustainability and seasonal festival trends.
Encourage user reviews for credibility and organic visibility.
Wins!
📈 Page 1 rankings for high-value keywords.
📈 Consistent organic leads.
📈 Strong authority growth.
Take Aways...
SEO + seasonal content keeps ecommerce sites relevant and visible.
Targeted keywords to connect the eco-conscious with eco glitter
Eco Glitter Fun
Industry: Eco Beauty / Eco-Friendly Cosmetics
Service: SEO
The Challenge...
Needed visibility for eco beauty niche vs larger competitors.
Site lacked visibility for core eco-beauty terms like “clean beauty UK” or “biodegradable makeup products.”
Blog content existed but wasn't optimized for SEO or aligned with high-value user intent.
Technical issues (speed, structure, metadata) were limiting discoverability.
Our Strategy...
Content Optimisation
Revamped blog topics to align with high-intent, trend-driven queries like “sustainable skincare routines” and “eco-friendly beauty brands to follow.”
Optimized metadata (titles, meta-descriptions), headers, and image alt-text with targeted keywords.
Monthly SEO blogs, keyword targeting, on-page optimisation, seasonal content.
Technical SEO Improvements
Improved site performance: compressed media, enhanced mobile responsiveness, and cleaned up site structure.
Introduced internal linking pointing toward key product and category pages.
Authoritativeness & Link Building
Developed in-depth, values-driven content (e.g., “A Sustainable Guide to Festival Beauty”) to build topical depth.
Earned backlinks through eco-lifestyle collaborations and guest posts.