Business Overview

Eco Glitter Fun is a sustainable beauty brand offering biodegradable glitter and eco-friendly cosmetics as an alternative to traditional plastic-based glitter. Their products are targeted towards eco-conscious consumers, event goers, and festival communities who want sustainable choices without compromising on fun or creativity. Positioned as a niche ecommerce brand, Eco Glitter Fun competes with larger beauty companies by focusing on ethical values, sustainability, and community engagement.

SEM in the Industry

In the eco-beauty space, SEM is essential to stand out in a highly competitive ecommerce market. SEO should focus on product-led and intent-based keywords such as “biodegradable glitter UK” or “eco-friendly festival makeup.” Content marketing plays a huge role, with seasonal campaigns tied to festivals, holidays, and product launches, as well as evergreen blogs about sustainability and eco lifestyle. PPC campaigns should mirror SEO efforts, targeting niche, high-intent search terms, while social media is a vital driver of awareness, trust, and direct sales.

Tips for the Industry

• Target niche product keywords like “biodegradable glitter UK” and “eco-friendly glitter makeup.”

• Use seasonal SEO and PPC campaigns aligned with festivals, holidays, and product launches.

• Invest in blog content around eco-lifestyle, sustainability, and festival trends to drive organic discovery.

• Highlight sustainability values in ad copy and product descriptions to differentiate from bigger competitors.

• Leverage social platforms for community growth; showcase user-generated content to boost credibility.

• Use email campaigns with promotions, launches, and eco-tips to nurture repeat buyers (high ROI channel).

• Ensure product pages are optimised for conversions with reviews, clear eco-credentials, and easy checkout.

• Run remarketing ads to capture abandoned carts and repeat festival shoppers.

• Track ROI across campaigns to balance budget between seasonal peaks and year-round sustainability content.