Case Studies.
About & Industry Tips.
Business Overview
Eco Glitter Fun is a sustainable beauty brand offering biodegradable glitter and eco-friendly cosmetics as an alternative to traditional plastic-based glitter. Their products are targeted towards eco-conscious consumers, event goers, and festival communities who want sustainable choices without compromising on fun or creativity. Positioned as a niche ecommerce brand, Eco Glitter Fun competes with larger beauty companies by focusing on ethical values, sustainability, and community engagement.
PPC in the Eco Beauty / Eco-Friendly Cosmetics Industry
PPC campaigns are most effective when tightly focused on seasonal peaks (festivals, holidays, events) and high-intent product searches. Shopping ads and dynamic product ads ensure products appear visually and competitively alongside bigger retailers. Ad messaging should highlight eco-benefits (“100% biodegradable,” “plastic-free alternative”) to differentiate from mainstream cosmetics. Remarketing campaigns are essential to recover abandoned carts and nurture repeat purchases from loyal eco-conscious buyers.
PPC Tips for the Industry
seasonal spikes and year-round awareness. Run shopping and dynamic product ads for key seasonal peaks.
Use ad copy highlighting eco-credentials (“100% biodegradable,” “plastic-free”).
Deploy remarketing to recover abandoned carts and drive repeat purchases.
Balance spend between
Wins!
🌟 PPC revenue grew with high-performing ads
✅ Traffic to the website increased with high engagement
📈 Sales increased
Take Aways...
High-intent, eco-aligned keywords unlock scalable PPC performance.
Seasonal and values-driven ad copy dramatically boosts relevance and conversions.
PPC-SEO alignment is essential in ecommerce to stretch budget further.
High-performing "sparkling" campaigns turned clicks into eco glitter lovers
Eco Glitter Fun
Industry: Eco Beauty / Eco-Friendly Cosmetics
Service: PPC
The Challenge...
Competing against high-budget brands.
High CPCs and limited impression share.
Limited number of keywords to target, as eco glitter wasn't well known
Finding long tail-gate keywords in line with the goal
Our Strategy...
Keyword Research
We identified high-intent keywords such as “biodegradable glitter” and “eco-friendly festival makeup.” This ensured ads reached ready-to-buy customers while also capturing seasonal searches at a lower CPC.
Industry Research
By analysing the eco-beauty/eco-conscious market, we uncovered seasonal demand spikes and competitor trends. This allowed us to allocate budget strategically and position EGF with a strong, unique voice.
Community Research
We studied eco-conscious audiences, focusing on their values and engagement habits. This insight shaped ad copy and creatives that felt authentic and drove conversions.