Business Overview

Marlow Face & Body is a medical aesthetics clinic based in Marlow, UK, offering a wide range of non-surgical face and body treatments. Their services include fat freezing and body contouring, AgeJet nitrogen plasma skin rejuvenation, HIFU skin tightening, and anti-wrinkle procedures. Positioned as a local, specialist clinic, they compete against larger aesthetics brands by focusing on advanced, non-invasive treatments. A key part of their positioning is an education-led approach, creating content that explains new treatments and makes comparisons – such as CO2 versus AgeJet – which helps to build trust with potential clients and convert awareness into bookings.

SEO in the Beauty Aesthetics Industry

In the aesthetics industry, SEO is driven by treatment-led and location-based searches. Prospective patients often search for specific procedures combined with local terms (e.g., “HIFU skin tightening Marlow” or “fat freezing Buckinghamshire”). To rank competitively, clinics must build a robust structure of treatment pages, each with detailed, educational content, FAQs, recovery guidance, and comparisons between treatment types. Local SEO is equally important: Google Business Profile optimisation, reviews, and NAP (Name, Address, Phone) consistency across directories are essential to building local visibility and credibility.

SEO Tips for the Industry:

• Build individual treatment pages targeting “[treatment] + location” keywords.

• Optimise content with FAQs, recovery info, and comparison guides.

• Strengthen local SEO with Google Business Profile, reviews, and directory citations.

• Use schema markup (FAQ, local business, reviews) to increase SERP visibility.