Business Overview

Marlow Face & Body is a medical aesthetics clinic based in Marlow, UK, offering a wide range of non-surgical face and body treatments. Their services include fat freezing and body contouring, AgeJet nitrogen plasma skin rejuvenation, HIFU skin tightening, and anti-wrinkle procedures. Positioned as a local, specialist clinic, they compete against larger aesthetics brands by focusing on advanced, non-invasive treatments. A key part of their positioning is an education-led approach, creating content that explains new treatments and makes comparisons – such as CO2 versus AgeJet – which helps to build trust with potential clients and convert awareness into bookings.

SEM in the Industry

In the aesthetics industry, search engine marketing is vital for visibility and growth. From an SEO perspective, each treatment should have its own dedicated, keyword-targeted page that focuses on how people actually search (for example, “fat freezing Buckinghamshire” or “skin tightening Marlow”). These pages perform best when they contain educational content, such as recovery guides, FAQs, and comparison articles like “fat freezing vs liposuction,” which capture users with high intent. Local SEO plays an equally important role: optimising the Google Business Profile, encouraging reviews, and targeting treatment plus location keywords can help the clinic dominate local searches. Using schema markup, particularly FAQ and local business schema, further increases visibility with rich results and featured snippets.

SEM Tips for the Industry:

• Target treatment keywords, not just brand terms 

• Optimise every treatment page 

• Prioritise local SEO 

• Use non-branded PPC campaigns 

• Create seasonal campaigns 

• Leverage social proof 

• Invest in educational content 

• Streamline UX and booking flow

• Use remarketing 

• Track performance by treatment