Business Overview

Marlow Face & Body is a medical aesthetics clinic based in Marlow, UK, offering a wide range of non-surgical face and body treatments. Their services include fat freezing and body contouring, AgeJet nitrogen plasma skin rejuvenation, HIFU skin tightening, and anti-wrinkle procedures. 

Positioned as a local, specialist clinic, they compete against larger aesthetics brands by focusing on advanced, non-invasive treatments. A key part of their positioning is an education-led approach, creating content that explains new treatments and makes comparisons, which helps to build trust with potential clients and convert awareness into bookings.

PPC in the Beauty Aesthetics Industry

Paid search is a powerful way to capture high-intent treatment searches, but campaigns must be tightly structured to avoid wasted spend. Non-branded keyword targeting is key, using treatment + location combinations. 

Ad copy should emphasise expertise, safety, and results, while ad extensions (callouts, reviews, sitelinks) increase trust and click-through rates. Seasonal trends (e.g., body contouring in summer, skin rejuvenation in winter) offer opportunities for targeted campaigns, while remarketing keeps the clinic front of mind for users considering treatment.

PPC Tips

• Run non-branded treatment campaigns with ad extensions to build trust.

• Use seasonal campaigns for body contouring (summer) and skin rejuvenation (winter).

• Apply geo-targeting to focus budgets locally.

• Re-engage visitors with remarketing ads across Google and social.