Business Overview

Marlow Face & Body is a medical aesthetics clinic based in Marlow, UK, offering a wide range of non-surgical face and body treatments. Their services include fat freezing and body contouring, AgeJet nitrogen plasma skin rejuvenation, HIFU skin tightening, and anti-wrinkle procedures. Positioned as a local, specialist clinic, they compete against larger aesthetics brands by focusing on advanced, non-invasive treatments. A key part of their positioning is an education-led approach, creating content that explains new treatments and makes comparisons – such as CO2 versus AgeJet – which helps to build trust with potential clients and convert awareness into bookings.

Content & UX in the Beauty Aesthetics Industry

Educational content builds trust in a competitive aesthetics market. Blogs, videos, reels, and downloadable guides on topics like “HIFU vs fillers” or “What to expect after fat freezing” help answer patient concerns and establish authority. From a UX perspective, treatment pages should prioritise simple booking flows, with consultation forms above the fold and no more than two clicks to book. Before-and-after galleries, testimonials, and visible clinician credentials act as trust signals that improve conversions.

Content & UX Tips for the Industry:

• Publish educational blogs, videos, and reels to build authority.

• Include before-and-after galleries and testimonials on treatment pages.

• Streamline booking with above-the-fold enquiry forms.

• Showcase clinician credentials and safety standards as trust signals.