Why DIY Google Ads Cost More Than You Think

KWMA
Sep 2
2 min read

Updated: Sep 15

Lots of business owners set up Google Ads themselves, thinking it will save money. On paper, it makes sense, why pay someone else when you can just do it in-house? But the reality is, DIY ads usually cost more in the long run.

The Hidden Costs of Guessing and Going Solo

I’ve spoken to so many business owners who’ve tried to manage their own campaigns, and the same issues come up every time:

They spend hours setting up campaigns, time that could have been used running the business.
They pay for clicks from people who were never going to buy.
They miss out on tools and strategies that professionals use daily.
They get discouraged and switch ads off, convinced Google Ads “doesn’t work.”

The result? Money gone, time wasted, and zero growth.

What Makes KWMA Different

When we manage ads, it’s not just about pushing buttons. It’s about strategy, experience, and constant optimisation. We bring:

Audience targeting that goes beyond basic keywords.
Ad copy that’s written to match the exact search intent.
Landing pages built for conversions, not confusion.
Reporting that shows you exactly where your money is going.

That combination is what turns Google Ads from a gamble into a reliable lead source.

Real Results, Real Savings

A client in the beauty sector once came to us after spending months running ads themselves. They were paying over £15 per lead, which was eating their budget fast. After we restructured the campaign, leads dropped to less than £6 each, and the phone started ringing with the right type of clients.

That’s the difference between “having ads running” and “having ads that actually work.”